In May, the World Health Organization[1]  adopted the “WHO Traditional Medicine Strategy 2025-2034” with the objective of facilitating universal access to traditional, complementary and integrative medicine. The organization has committed to investing in the research of ancient healing practices and their integration into conventional healthcare systems over the next decade.

While representatives from Asia, Africa, the Middle East and South America supported this global strategy, the European Union raised concerns about quality and safety standards. To alleviate fears about counterfeit products or misleading claims, the plan stipulates that no practices would be endorsed without evidence-based research, and the modalities will be codified and integrated into a regulatory framework. The blueprint also acknowledges the rights of Indigenous peoples to their traditional medicines and emphasizes the importance of sharing the benefits when their knowledge leads to commercial products.

Traditional medicine employs nature-based remedies and holistic approaches to restore balance in the mind, body and environment. Certain practices such as Ayurveda or Traditional Chinese Medicine have been developed over millennia and codified in scholarly texts. Others can be characterized as non-codified folk medicine passed down orally from generation to generation. Whether formally documented or carried forward around the campfire or kitchen table, these practices serve as the primary healthcare option for substantial populations in low- to middle-income countries and are gaining popularity in wealthier countries as complementary care.